Rowe estimates that the new barвЂ™s carbon footprint is only a third of the average Mars product, which includes iconic sweets such as M&Ms and Snickers.

The real win of this new partnership would, of course, be if Mars started incorporating the low-carbon dairy into its standard portfolio rather than creating a new product with it. After less than a year of working with Perfect Day, Mars is bringing a new chocolate bar to market - which according to Chris Rowe, global vice president of R&D at Mars Wrigley, is 'lightning speed' for the company. Today is a big day for Perfect Day, as it announced its first product with a major global food company. Rather than launching its own product lines, it has partnered with a range of specialty brands as an ingredient provider for their low-carbon ice creams, milks and sports nutrition foods. The company uses precision fermentation technology to produce whey protein from microflora, circumventing the need for raising dairy cows. IвЂ™ve been following Perfect Day, a Bay Area based alternative protein startup, and have quickly seen it become a leader in integrating into current food supply chains. They offer the opportunity to reduce emissions now, rather than making net-zero promises for 2025, 2030 or some other uncertain future date. Subscribe to get sustainability food news in your inbox every Thursday.ДЄ central argument favoring the growth of alternative protein companies is their ability to easily integrate into the existing food system. This article originally appeared as part of our Food WeeklyВ newsletter.

Makings for a perfect day